About Us


Embarking on this journey with Bomens is a culmination of my lifelong passion for enhancing the way men perceive themselves. It's not just about dressing up; it's about empowering men to be their best selves. The name "Bomens" encapsulates this ethos, with "BO" representing beauty in French and "MENS" signifying our exclusive focus on men's empowerment.

Why underwear, you might ask? I firmly believe that genuine transformation begins from within. That's why, at Bomens, we kickstart the process by elevating the core layers – men's underwear. This capsule collection of enduring pieces eliminates the need for second-guessing. You can count on comfort, sophistication, and an impeccable fit, no matter the style you choose.

Our range includes six distinct styles, each tailored for different activities. Personally, I'm inclined towards trunks, yet I appreciate the versatility of each style based on the occasion. Distraction-free designs ensure you look and feel your best, with meticulous engineering from materials to seams, banishing concerns of chafing, bunching, or bagginess.

Committed to sustainability, our essentials, including underwear, adhere to the highest standards. We utilize innovative materials like Tencel lyocell, sourced responsibly from managed forests, and ethically harvested organic cotton. These eco-conscious choices not only benefit the planet but also offer unparalleled softness and breathability, seamlessly complementing your attire.

At Bomens, we believe that impeccably crafted essentials are the foundation of every outstanding outfit. Every day with Bomens is a day where you take charge, whether you're at the gym, in the office, on a flight, or enjoying a night out. Our elevated everyday essentials ensure you're covered from the inside out, molding to your body and instilling confidence in every step.

Welcome to Bomens – where style meets empowerment, and every detail is designed to enhance your experience.

Best regards,
Vassilios Plaitis